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商品編號： TB0313 出版日期： 2012/12/29 作者姓名： Zerio, John;Deshmukh, Arvind 商品類別： Marketing 商品規格： 13p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Thunderbird has built a strong and efficient Internet presence in the past five years. The effort was supported by a consistent effort to develop its internal online marketing capabilities, resources, and technical infrastructure. As the MBA recruitment process becomes increasingly dependent on its online marketing strategy, the ability to buy media effectively, measure performance, and adjust plans quickly acquire incredible relevance. Kelly Santina, the school''s online marketing director, must assess the Google Analytics data covering the past seven months of website activity. Thunderbird''s online marketing goals are defined as follows: (a) to improve the effectiveness of display/sponsored ads placement; (b) to increase traffic to the programs pace by 25%; (c) to improve conversions, measured by the downloading of an application form, by 30%. For spreadsheet information, please contact john.zerio@thunderbird.edu.
涵蓋領域：
Marketing;Marketing strategy;Analytics
相關資料：
Case Teaching Note, (TB0314), 7p, by John Zerio, Arvind Deshmukh
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